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Tara Stockford

Performance analyst for GOV.UK at the Government Digital Service

7 ways we’ve used Google Analytics ‘outside the box’

Posted by: and , Posted on: - Categories: Google Analytics, Google Sheets, Implementation
Real-time search screen

We’ve been using Google Analytics on GOV.UK for the past 3 years to gain insights into the behaviour of our users. As our knowledge of the product has grown, we’ve regularly explored original ways of using the interface functionality and …